For investment bankers, the smaller the audience, the more expensive the content creation process. Why this needs to be rethought.
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Borrowing the content building block approach from marketers can help bankers personaliz and reuse content.
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ow technology could transform the distribution, analytics, and personalization of investment banking pitchbooks.
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When creating pitchbooks, testing ideas and applying existing knowledge can elevate a pitchbook. So why doesn't this happen?
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For boutique investment banks, an effective pitchbook stack is essential to making content faster, better, and easier to create.
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What if you could crowdsource a list of comps from all the other bankers in your firm?
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If we don't nurture the writing skills analysts and associates, are we creating an industry where no one knows how to craft a pitchbook?
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Backtesting is an unsung hero of investment banking. Why this analysis should be included in your pitchbook.
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Most banks don't really know how much is spent on pitchbook production. Here's how to break down the costs.
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How recording client insights, timing meetings correctly and increasing speed to meeting can boost your ratio of pitch:wins.
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Asking clients to remember 12 things is asking them to work too hard. How to make your pitches more memorable.
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How tapping into the knowledge of designers can increase the visibility of your pitchbook content to make sure your key points land.
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A banker's most valuable asset is strategic advice, yet pitchbook creation means it’s what they spend the least amount of time developing.
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It may have dwindled in popularity, but playing Liar's Poker allows bankers to practice and master important necessary skills.
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Strategic ideas are a banker's best asset. But more ideas means more content has to be created. Welcome to the pitchbook paradox.
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We undertook an audit of over 2,000 pitchbooks to see what goes into them exactly. We found not all pitchbooks are the same, far from it.
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An average pitchbook costs about $40,000 to produce. Check out the Pitchbook Calculator to see how much yours cost.
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As a banker, the best piece of career advice I ever received had nothing to do with scrubbing numbers, building models, or conducting an analysis.
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